The Internet, Technology, and Privacy Essay -- privacy on the web, grow

Privacy on the Web has become a growing concern among Americans due to tracking and social profiling of users and their online habits. Government, businesses, web platforms and their advertisers are solicitation users online data on a daily basis through various techniques which could be used for study, security, and economic advantage. According to The Danger of Big Data affable Media as Computational Social Science, smaller bits of user shared data can potentially be combined together to reveal information that could be damaging to a group or individual in which they may view as an invasion of their privacy. The capacity to collect and analyze such data can become a concern when that information is made available to businesses and government. With a lack of disclosure on how the users data is being gathered and analyse with a difficulty in knowing which pieces of the data shared could later prove damaging, many users may not be aware of the potential perverse effects of the in formation they share online. 12Social media networks gather and analyze large amounts of data on their users to build a detailed social graph to break in target advertisements, which can create an ethical dilemma in what constitutes as sensitive user information and how that could vary between different users. In ace case that called for class-action lawsuits in the U.S was how Facebook would keep track of its users and the websites they visited via the Like, and Recommendations, buttons that many web sites include for social and sharing purposes. Facebook was notified every time a user would access a website that had a Like button, even if the button wasnt clicked or the user logged into their Facebook account. 3Due to the accuracy... ...glass-begins-and-they-arent-even-available-yet/9 The Day The World Fought Backhttps//www.eff.org/deeplinks/2014/02/day-world-fought-back10 Information Commissioners Office Cookieshttp//ico.org.uk/for_organisations/privacy_and_electronic_communic ations/the_guide/cookies11 All About Cookieshttp//www.allaboutcookies.org/ad-serving/12 cigarette retailhttp//www.forbes.com/sites/kashmirhill/2012/02/16/how-target-figured-out-a-teen-girl-was-pregnant-before-her-father-did/Additional references used in study.The Future of Big Datahttp//www.pewinternet.org/2012/07/20/the-future-of-big-data/Younger Generation Embracing A New expectation of Privacyhttp//singularityhub.com/2012/05/12/younger-generation-embracing-a-new-view-of-privacy/How Companies Learn Your Secretshttp//www.nytimes.com/2012/02/19/magazine/shopping-habits.html?pagewanted=1&_r=2&hp